Mobile Market Research Video
Drives, Webcasting and Remote Ethnography
Midwest Video provides mobile video from virtually any location. Applications for mobile video include watching ethnographies from a remote location, webcasting presentations, or even watching live video from a car during a drive clinic. For ride and drive clinics, mobile video offers the advantage of watching and listening to the respondent’s comments live rather than after the fact. This allows viewers to address the respondent’s reactions during the drive while the event is still in progress.